Myofeed Description from Purus Labs
Inarguably one of the most important nutrients an athlete can consume, we at Purus Labs have always considered whole protein as a supplemental cornerstone. Until recently, however, we weren’t aware of the dire need for a quality manufactured commodity item such as this. We listened to you, heeded your pleas, and addressed the issue head-on by assembling a tiered-absorption, amino acid-rich nutrient profile that goes beyond simple whey protein.
Absolutely No Amino Spiking!
“Protein Spiking,” or “Amino Spiking,” has recently become a common deceptive practice throughout the sports supplements industry. In efforts to combat diminishing profit margins due to relentlessly rising protein prices, companies are slashing the amount of true, whole protein and replacing with cheap, free-form amino acids such as taurine, glycine, alanine or even arginine. They get away with this because they exploit a loophole whereby using these nitrogen rich amino acids, they fool the benchmark Kjeldahl methods for testing protein content. Functionally, this test relies on and measures nitrogen content to determine the amount of protein within a given sample; therefore, deceptively nitrogen-rich free form amino acids will not only register as whole protein gram for gram, but they register as far more protein than this allowing companies to use even LESS protein in their products. They mask these modifications by masquerading like they’re adding extra amino acids, when in fact, they’re substituting them for the whole protein you are pay for.
|Serving Size: 33 grams
Servings Per Container: 60
|Ingredient||Amount||% Daily Value**|
|Calories from Fat||25|
|** Percent Daily Value is based on a 2000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
† Daily Value not established.
Contains Milk, Wheat and Soy.
Protein Blend (Whey Protein Concentrate, Whey Protein Isolate, Micellar Casein), Cocoa Powder, Prebiotic Dietary Fiber (VitaFiber – IMO from Corn or Tapioca Starch), Natural and Artificial Flavor, Cookie Pieces (Sugar, Enriched Flour [Wheat and Palm Oil, Cocoa Processed with Alkali, Invert Sugar, Degerminated Yellow Corn Flour, Cornstarch, Chocoal, Salt, Leavening [Baking Soda, Monocalcium Phosphate], Soy Lecithin), Guar Gum, Xanthan Gum, Sucralose, Aminogen (Proteases)
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